Snapchat Usage Reaches An All-Time High During COVID-19 Pandemic

Snapchat Usage Reaches An All-Time High During COVID-19 Pandemic

Like other social media apps and platforms, Snapchat has seen a spike in usage as a result of the COVID-19 outbreak.

New data from parent company Snap reveals users are turning to the platform as a way to stay in touch with friends, exemplified by a 50 per cent increase in time spent on calls.

“Over the past few weeks, we’ve seen increased engagement across our platform, much of it coming from communication between close friends,” Snap said.

It has also been revealed Group Chat engagement has reached an all-time high, while Snaps sent between friends also reached a new high.

Snapchat’s AR capabilities are also proving a hit with users, with time spent playing on lenses up more than 25 per cent.

While friends turn to the technology as a fun way to stay connected, the data also shows users are using the platform to log their new routines.

“As daily routines have been disrupted, Snapchatters are adjusting their interests, priorities, and choices,” said Snap.

Interestingly, the data suggests users are turning to Snapchat as a source of news and information more now than ever before.

There have so far been over 445 Discover Stories or Shows have been produced on COVID-19.

Additionally, over 68 million users worldwide have viewed COVID-19-related content on Snapchat.

Users are also turning to Snapchat to explore wider interests.

“News and financial sites are seeing increases in activity as people look to stay informed and plan accordingly in the current environment,” Snap said.

“Equity trading apps have also seen a spike in interest as Snapchatters look to pay closer attention to their investments in this time of uncertainty.”

There has also been a spike in interest fitness & wellness, streaming & music, gambling games, and mobile gaming, as public entertainment and fitness venues are shut down.

 




Please login with linkedin to comment

covid-19 Snapchat usage

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]