Like other social media apps and platforms, Snapchat has seen a spike in usage as a result of the COVID-19 outbreak.
New data from parent company Snap reveals users are turning to the platform as a way to stay in touch with friends, exemplified by a 50 per cent increase in time spent on calls.
“Over the past few weeks, we’ve seen increased engagement across our platform, much of it coming from communication between close friends,” Snap said.
It has also been revealed Group Chat engagement has reached an all-time high, while Snaps sent between friends also reached a new high.
Snapchat’s AR capabilities are also proving a hit with users, with time spent playing on lenses up more than 25 per cent.
While friends turn to the technology as a fun way to stay connected, the data also shows users are using the platform to log their new routines.
“As daily routines have been disrupted, Snapchatters are adjusting their interests, priorities, and choices,” said Snap.
Interestingly, the data suggests users are turning to Snapchat as a source of news and information more now than ever before.
There have so far been over 445 Discover Stories or Shows have been produced on COVID-19.
Additionally, over 68 million users worldwide have viewed COVID-19-related content on Snapchat.
Users are also turning to Snapchat to explore wider interests.
“News and financial sites are seeing increases in activity as people look to stay informed and plan accordingly in the current environment,” Snap said.
“Equity trading apps have also seen a spike in interest as Snapchatters look to pay closer attention to their investments in this time of uncertainty.”
There has also been a spike in interest fitness & wellness, streaming & music, gambling games, and mobile gaming, as public entertainment and fitness venues are shut down.
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