Snap Inc – the company behind Snapchat – has launched a new studio to help brands utilise the power of augmented reality (AR) in advertising.
The new studio, named Arcadia, is not just about Snapchat. In a release, Snap said Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments.
Snap says Arcadia will only work on select projects that require the highest level of technical skills.
At launch, Arcadia has so far secured work with P&G Beauty, Verizon, WWE and Shake Shack.
“Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing for the last decade and we have seen proven results with our over 40 trusted partners and success in tools like Lens Web Builder and Creator Marketplace. By launching Arcadia, we are further cementing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing” said Jeff Miller, Global Head of Creative Strategy.
Last month Snap announced ad industry veteran Danny Bass would be joining the company as its director, business solutions for Australia and New Zealand.
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