UK retailer John Lewis may be the brand to watch at Christmas, however, it must be said The Norwegian Postal Service (Posten) is starting to give it a run for its money when it comes to epic festive spots.
Last year, Norway’s postal service shocked everyone when its 2019 Christmas spot inferred that baby Jesus was fathered by the postman. Read B&T’s original reporting here.
Come 2020 and the lunacy is back, this time poor old Santa’s on the psychiatrist’s couch, worried he’s become an out-of-date old white man.
The clever spot’s the work of creative agency POL. Commenting on the work, Monica Solberg, marketing director at Posten said: “Last year we started a new tradition at Posten, looking into Christmas institutions and folklore from other quirkier angles. Posten’s take on The Christmas Gospel created so much attention around the Globe, that we wanted to follow up in a similar fashion. This year we have dug into Santa’s unknown life. We love Santa Claus and Christmas. Apparently, he doesn´t love us back.”
Check out the freaky spot below:
Credits:
Client: Posten (The Norwegian Postal Service)
Client contact: Monica Solberg (Marketing Director)
Agency: POL (Oslo, Norway)
POL (Creative Agency)
Rikke Sofie Jacobsen – Copywriter
Sara Marie Hoedneboe – Art Director
Anette Bellika Finnanger – Art Director
Marius Eriksen – Account Director
Kristin E.B. Scheele – Account Manager
Pia Emilie Lystad – Designer
Thomas Eklo Skaara – Designer
Bacon Oslo (Film Production)
Director: Matias & Mathias
Exec. Producer: Audun Lyngholm Wittenberg
Production Lead: Vittoria Røkke Passalacqua
Co-ordinator: Pernille Skipperud
Photo: Andreas Bjørseth
Set Design: Sunniva Rostad
Costume Design: Elnaz Gargari
