New Report Finds Aussies Will Take a Chill Pill When Waiting For Online Orders This Christmas

New Report Finds Aussies Will Take a Chill Pill When Waiting For Online Orders This Christmas
B&T Magazine
Edited by B&T Magazine

Aussie consumers will embrace the Christmas cheer and show patience and sympathy for courier and parcel delivery services ahead of the busiest shopping season yet, new research has found.

Award-winning parcel delivery service CouriersPlease (CP) surveyed an independent panel of 1010 Australians and found a staggering 96 per cent of consumers were willing to allow more time to receive their orders this silly season, particularly during the Black Friday and Cyber Monday sales.

The data suggests a thawing in consumer expectations for the already beleaguered courier and delivery services, who have been overwhelmed by online shopping orders since the start of the pandemic.

Luckily, respondents seemed very understanding, with 52 per cent saying they would allow an extra two to three days for their deliveries, while 17 per cent were willing to wait an additional four to six days.

CP Chief Commercial Officer, Paul Roper said the results show consumers are becoming increasingly aware of the surge in orders retailers receive during these busy sales periods and the resulting pressure this puts on the supply chain.

“Customers are willing to wait additional days for delivery as long as their delivery company is effectively communicating with them and managing delivery time expectations,” he said.

“During major sales events, retailers would be wise to set realistic delivery timelines as well as setting conservative cut-off dates for Christmas orders to avoid unnecessary anxiety for their customers throughout the holiday period.

“Regular communication is key in establishing accurate delivery times and managing consumer expectations, reducing customer service enquiries and complaints.”

The findings were released ahead of the Black Friday sales on 26 November, and the following Cyber Monday sales on 29 November.

According to the Australian Retail Association, Aussie shoppers are predicted to spend upwards of $58.8 billion both in-store and online in the sales period leading up to Christmas.

CP also found Black Friday is shaping up to be the year’s most hectic shopping day, with 41 per cent of Aussie adults planning to buy something, while 24 per cent also planned to have a crack at the following Cyber Monday sales.

Further sleuthing by the CP revealed the types of products Aussie consumers were focusing on, with 34 per cent shopping for technology, electronics, appliances, and furniture, while 25 per cent said they would be spending their dollars on fashion items.

“During last year’s Christmas period CP handled more than eight million parcels and we’re preparing for a 30 per cent increase on those volumes this year,” said Roper.

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