Trump’s Win Has Ad Agencies Rethink How They Collect Data, Recruit staff
These correspondents say Trump's win is an ominous omen for adland. And when saying "ominous", please play for effect.
Opinion
The Australian Launches Deal To Offer Wall Street Journal Content
Want to boost your IQ in front of colleagues? Have the glasses not worked? Why not subscribe to The Wall Street Journal?
The Average Tenure Of A CMO Drops In The US
A new study shows times are tough for CMOs. Apparently all those long lunches and bottles of Veuve are taking its toll.
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Now Apple Wants To Make Cars With Plans For A 2019 Launch
They can't make a smartphone battery last longer than a few hours, but Apple's all set to try its hand at automobiles.
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SnapChat CEO Vows To Not Be “Creepy” With Advertising
Evan Spiegel, CEO of SnapChat – where messages disappear after a certain amount of time, is determined to have ad...
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New York Times Slows Decline of Ad Revenue in 2014
The New York Times has reported its slowest decline of advertising revenue in nearly a decade.
US Food Chain Forgets To Feature Pepsi In Its Ads After Agreement So Creates An Apology Ad
Fast food brand Argy's stuffed up. So the apology to Pepsi is an advert devoted entirely to the beverage.
