BCF (Boating Camping Fishing) has appointed The Monkeys, part of Accenture Interactive, as lead creative agency.
Creative work for the Super Retail Group-owned retailer will roll out later this year.
BCF general manager of marketing Ben McConnell said: “We’re delighted to be joining forces with The Monkeys who are as ambitious about our great brand as we are.”
The Monkeys Melbourne chief executive officer, Paul McMillan, said: “The whole agency is thrilled to be working on BCF with Ben and his team.
“We look forward to continuing effective, creative work in a category Australian’s love, together.”