The Monkeys Melbourne Wins BCF Account

The Monkeys Melbourne Wins BCF Account

BCF (Boating Camping Fishing) has appointed The Monkeys, part of Accenture Interactive, as lead creative agency.

Creative work for the Super Retail Group-owned retailer will roll out later this year.

BCF general manager of marketing Ben McConnell said: “We’re delighted to be joining forces with The Monkeys who are as ambitious about our great brand as we are.”

The Monkeys Melbourne chief executive officer, Paul McMillan, said: “The whole agency is thrilled to be working on BCF with Ben and his team.

“We look forward to continuing effective, creative work in a category Australian’s love, together.”

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