Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over the same period.
In Q1 2021 the IAB estimates that Australian mobile display advertising grew 34 per cent YOY, whilst in the same period Kargo’s Australian mobile display revenue grew 87 per cent. It was a similar story in New Zealand, where Kargo grew revenues by 47 per cent YOY in CY Q1 2021, compared to industry growth of 22 per cent in the same period, demonstrating how in-demand Kargo’s mobile-first advertising solutions are for premium brands and publishers. New brands in APAC include Lenovo, Nintendo, Mazda, Optus, Singapore Government, Hewlett Packard and Coca-Cola.
Kargo has directly integrated 26 new local publishers including New Daily, several Are Media sites, and The Times of India. Kargo also launched Fabrik, a brand new Kargo-developed CMS that offers APAC publishers a groundbreaking approach to advertising and content management in a single platform.
“APAC is a significant growth market, with premium brands and publishers showing high demand for Kargo’s mobile offering. We are investing heavily in the region to lay the groundwork for further expansion in the region and are very excited to roll out new mobile-first offerings in the coming months,” said Robert Leach, General Manager APAC.
Kargo also plans to announce the launch of a strategic new partnership in India in August and recently doubled the size of its operations team under the new APAC Operations Director, Cam Dinnie. The sales team, under Neill Pitt, also plans to double the size of its Australian presence with new sellers in both Melbourne and Sydney. Jarryd Gaggin recently joined the Kargo Melbourne sales team from Playground XYZ as Victoria Sales Manager and next month Kargo looks forward to welcoming Adam Campbell to the Sydney office. Adam was most recently at Blis and will bolster the NSW Sales Management team. Additionally, Erica Harries, one of Kargo APAC’s first employees nearly 5 years ago, has been promoted to Publisher and Supply Director.
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