Carat Snares NOVA Entertainment’s $6 Million Media Account From UM
Dentsu Aegis Network-owned media agency Carat has claimed another account win, this time for NOVA Entertainment.
Carat confirmed the account win in a statement to B&T, but declined to comment further.
B&T understands that the account was previously held by UM and is worth $6 million annually.
The news comes after Carat retained the media planning duties for beauty giant L’Oréal last month following a competitive pitch process, with the agency’s remit now also expanded to include New Zealand.
Carat also recently picked up Aussie commercial real estate and investment firm CBRE as a client.
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