McCann Melbourne has announced the promotion of general manager Anita Deutsch-Burley to managing director and Roshni Hegerman to strategy director.

The agency’s creative leadership will continue under Melbourne-based chief creative officer Pat Baron and executive creative director Nicole Mandile (pictured above, left).

Deutsch-Burley (pictured above, centre)  has been with McCann since 2015, joining from George Patterson Y&R, while Hegerman (pictured above, right) joined McCann Sydney in 2014 from her role BBDO India, where she held the role of planning director. 

Since Deutsch-Burley joined the agency, McCann has invested significantly in its integrated offering, introducing full-service media in-house in 2015, and merging its strategic, media and digital and creative capabilities under a single agency offering. 

The move has paid off, with major new business wins and integrated campaign launches for high-profile Melbourne clients including L’Oreal, AGL, tigerair, Bakers Delight, Victoria Racing Club, Worksafe, and the University of Melbourne. 

McCann CEO Ben Lilley said: “We are excited to announce this brilliant leadership line-up for our Melbourne office. Anita, Roshni and Nicole have proven themselves stars at McCann, and I couldn’t be more pleased to have them now leading our outstanding Melbourne team.” 

Baron added: “Nicole, Anita and Roshni are a joy to work with. They’ve already achieved great things at McCann, and with them at the helm in Melbourne, we’re looking forward to even bigger things to come. 

“Our Melbourne office is one of the McCann network’s global centres of excellence, and Melbourne is also a key contributor to McCann’s regional APAC creativity, with Ben Lilley running his dual role as Asia Pacific creative leadership chair from Melbourne since 2016. 

“So, I’m especially pleased have a talent of Nicole’s calibre leading our local team.” 

Commenting on her new role, Deutsch-Burley said: “I’m immensely proud of the work and results our Melbourne team have produced for our clients in the years that I’ve been here, and I’m excited for the opportunity to continue to build on that work together. 

“I feel very fortunate to be partnering with such impressive client partners, and I couldn’t have hoped for a more capable and collaborative senior leadership team. 

“Our creative recognition over the past years speaks for itself, but McCann Melbourne’s ongoing effectiveness recognition also speaks for the outstanding results that our creativity is delivering for our clients. That remains a firm focus for us.”