In today’s digital world, Customer Experience (CX) is a top priority for any business. Customers now expect a seamless and personalised experience that is fast and delivered at scale.
Offering customers a poor experience, therefore, is a surefire way to turn them away and can ultimately hurt a business’s bottom line. Additionally, if brands are unable to meet customers in their preferred channels, they risk being left behind.
With this in mind, it’s important these businesses are constantly evaluating the CX they are offering and looking to make improvements wherever possible.
To help navigate the complexities of digital transformation and CX, global technology firm SAP is offering a free virtual content experience via the SAPPHIRE NOW event, which is taking place from June 21-24.
The SAPPHIRE NOW event will feature a dedicated CX Track featuring top brands such as:
Invacare, Corporation, Vedanta, Burberry, Bridgestone, Tally Weijl Trading AG, smart Europe GmbH, South Shore Furniture, Hindustan Zinc, Gloria Jeans, Hillyard, Toyota Material Handling, Gordon Food Service, GEA Group, & Cognizant.
There will also be featured Australian brands, including IDP Education and Laminex.
Attendees will have the opportunity to hear from industry leaders and find out how they can improve their own digital transformation efforts in the CX space and ensure their customer experience stands out for the right reasons.
SAPPHIRE NOW will showcase a number of key pillars, including:
- Creating personalised experiences in a ‘Commerce Everywhere’ environment
- Why customer data platforms are critical
- Boosting revenue by connecting with every customer
- Delivering superior CX while supercharging growth and resilience
- Using intelligent engagement and next-gen e-commerce to connect, sell and improve customer lifetime value
It will not just be the CX Track on the agenda at SAPPHIRE NOW. Finance, HR, Industries, IT, Midmarket (SMB), Procurement and Supply Chain will all have dedicated tracks during the event.
Find out more about the SAPPHIRE NOW CX Track here.
Learn about the entire SAPPHIRE NOW event here.
