Digital display advertising provider Inskin has announced that Georgia Woodburne will be taking up the role of General Manager in the APAC region.
She will be managing the commercial, operations and design teams across APAC and play a key role in the decision-making process for the region going forward.
The news corresponds with a surge in progression for Inskin across the APAC region in 2020, with Elizabeth Grant taking the role of Operations Director in January.
Inskin Media has been working with a range of agency and brand partners in the region since 2013. It has also developed key partnerships with a range of premium publishers across APAC. Woodburne will be responsible for overseeing Inskin’s commercial development across the region.
Woodburne said “I’m delighted to take on this wonderful opportunity at Inskin. I’ve witnessed excellent progress across the company in the 5 years I’ve been here. Since taking the reigns in Australia in 2018 I’ve put my all into developing the market and establishing Inskin across the region. In this new role, I look forward to overseeing the development of the entire APAC region.”
Woodburne, previously a Commercial Director and, more recently, the General Manager for Inskin Australia, takes the APAC role after five successful years at Inskin. She will continue to be based in Australia.
Matt Newcomb, Inskin’s CEO, added “It’s been wonderful watching Georgia progress in her previous role and we’re incredibly confident in her ability to succeed as the new General Manager of APAC. Since her arrival in 2015 she has taken Inskin to new heights in Australia – and we can’t wait to see what she has in store for APAC. We are dedicated to pushing further growth for the company on a global scale and this is the next step in doing just that”.
Globally, Inskin delivers high-impact, brand safe, non-intrusive campaigns to more than 1,000 premium websites, in partnership with over 200 major global publishers. The company trades using both programmatic and direct approaches, and can target using contextual, first-party and third-party data. It is headquartered in London, UK, with additional offices in Amsterdam, Hamburg, Kiev, Sydney, Singapore and Hong Kong.
