Customer Loyalty Consultancy Ellipsis Expands Team With Three Key Hires

Ellipsis, the leading customer loyalty consultancy based in Australia, has strengthened its executive team by hiring three professionals with more than 60 years’ combined international experience in loyalty across retail, banking, travel, tech, telco and media.

The new additions to the team cement Ellipsis as the most experienced loyalty team. Lucy Wilkinson has joined Ellipsis as Principal, Loyalty Program Performance Management and is consulting with clients to implement and deliver their loyalty propositions, from the often-complex integration phase with tech and platform partners, to successful launch, delivering loyalty ROI and maximising program performance.

Lucy Wilkinson

Lucy was previously Director of Loyalty, Partnerships, Supplier Management and Loyalty at Westpac, where she also worked as Executive Manager of Loyalty. During her storied career Lucy has delivered loyalty and eCommerce solutions to companies such as CBA, Virgin, NAB, Bendigo Bank and Optus.

Lee Martin has also joined Ellipsis as Principal, Customer Analytics bringing his deep international experience in retail, finance, and telecommunications to help clients deliver ROI using his expertise in loyalty and customer analytics, digital marketing, e-commerce and loyalty program design, personalisation, and marketing automation.

Lee Martin

Lee was previously Head of Digital Channels and prior to that Head of Shopper Engagement at Metcash where he helped to champion successful independent retailers by creating winning shopper
experiences through digital channels. Lee has also held the position of Head of Data & Customer Analytics for Royal Bank of Scotland and was involved in the launch of Boots’ Advantage Card Loyalty
Program.

Kelly Casy also joins Ellipsis as Principal Consultant. Kelly is an expert in loyalty program design and the commercial aspects of loyalty programs, with deep specialisation in loyalty financial accounting,
with over 25 years’ global experience spanning airlines, frequent flyer, and coalition loyalty programs. Kelly’s addition to the team expands Ellipsis’ loyalty capabilities within travel and loyalty finance and accounting.

Kelly Casy

Ellipsis CEO David Parsons welcomed Lucy, Lee, and Kelly to the Ellipsis team, saying: “We are thrilled to have Lucy, Lee and Kelly join the team, expanding our loyalty services and capabilities. They are
proven experts in their fields of program management, customer analytics and financial accounting, and are experienced at growing customer loyalty, optimising performance, and generating ROI.

“Lucy, Lee, and Kelly’s international experience in loyalty across so many key sectors positions Ellipsis for further growth, with our executive team now having worked on more than 200 projects for leading
banks, insurers, retailers, travel companies and others in the US, Europe, Australia, and across Asia Pacific. Ellipsis is growing fast, and we continue to win complex loyalty, analytics and customer
strategy engagements with blue chip local and international clients. The expansion of our team further demonstrates our position of having the most experienced team in loyalty.”

Ellipsis Managing Partner Tim Tyler said: “Lucy, Lee and Kelly’s appointments add further depth and strength to our core team, which now also includes Principal Alex Lehwaldt, former Deloitte Germany
consultant, who heads up our strategy, based in Melbourne, and Simon Rowles, who brings 35 years’ international experience and heads up the Ellipsis Technology Practice, which helps our clients find
the best new customer experience products. This is an executive team we are truly proud of.”

Lucy Wilkinson said: “I’ve had the great pleasure of working with the Ellipsis loyalty consultants over the years, so I’m truly honoured to now be part of the ongoing Ellipsis success. My passion for loyalty
makes me well placed to advise clients how to get the very best from their programs, to deliver customer value and business objectives. What an amazing team!”

Lee Martin said: “I’m thrilled to be joining the best in the industry. The opportunity to be part of the most experienced loyalty team anywhere and help a wide range of clients to grow their businesses by
creating stronger customer propositions was something I didn’t have to think twice about saying yes to.”

Kelly Casey said: “I’m delighted to be joining Ellipsis, the loyalty experts, and contributing my extensive experience in loyalty, finance, coalition programs and travel to the team. I am passionate about the
art and science of program design, and helping brands to understand, manage and grow their customer loyalty.”

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