Classic British fashion house Burberry announced its attentions that it wanted to shake its dowdy Princess Anne image in a Millennial-grabbing TVC back in November (check it out here.)
Continuing a similar theme comes its latest work called “Open Spaces” and it’s definitely a dazzling effort created by the brand’s in-house creative team.
At almost two-and-a-half minutes long, the ad sees models literally fly through the air over the English countryside. It’s all set to Ryan Lott’s haunting tune Counting Atomic.
Commenting on the spot, Burberry’s chief creative officer Riccardo Tisci said: “Freedom allows us to be creative, to dream, to be anything or anyone. Burberry, like me, has had freedom at its heart since the very beginning,
“This campaign celebrates the fearless spirit of exploration which connects us with one another and the natural world. It’s about pushing boundaries and pursuing endless possibilities – looking to the future and connecting us all,” Tisci said.
Check out the work below:
https://www.youtube.com/watch?v=iCbfq_-cd-g