British label Burberry is again trying to throw off its stuffy, tartan, trench coat image in an imaginative new campaign clearly aimed at hooking the under 30s.
The video – made in collaboration with the agency MEGAFORCE and choreographed by (LA)HORDE – dances along to a modern version of Singin’ in the Rain and sees dancers Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels dodging falling ice blocks along London’s famed Petticoat Lane while dressed in the brand’s winter collection.
Although it’s “blink and you’ll miss it”, the ad’s also in aid of Burberry’s charity work in the UK that supports a number of child hunger and poverty projects.
Check out the fun below:
https://www.youtube.com/watch?v=QbmW76Cp4s8
