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Reading: Dowdy British Label Burberry Eyes The Ys In Super Cool Campaign
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B&T > Campaigns > Dowdy British Label Burberry Eyes The Ys In Super Cool Campaign
Campaigns

Dowdy British Label Burberry Eyes The Ys In Super Cool Campaign

Staff Writers
Published on: 11th November 2020 at 4:28 PM
Staff Writers
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British label Burberry is again trying to throw off its stuffy, tartan, trench coat image in an imaginative new campaign clearly aimed at hooking the under 30s.

The video – made in collaboration with the agency MEGAFORCE and choreographed by (LA)HORDE – dances along to a modern version of Singin’ in the Rain and sees dancers Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels dodging falling ice blocks along London’s famed Petticoat Lane while dressed in the brand’s winter collection.

Although it’s “blink and you’ll miss it”, the ad’s also in aid of Burberry’s charity work in the UK that supports a number of child hunger and poverty projects.

Check out the fun below:

https://www.youtube.com/watch?v=QbmW76Cp4s8

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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