British label Burberry is again trying to throw off its stuffy, tartan, trench coat image in an imaginative new campaign clearly aimed at hooking the under 30s.
The video – made in collaboration with the agency MEGAFORCE and choreographed by (LA)HORDE – dances along to a modern version of Singin’ in the Rain and sees dancers Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels dodging falling ice blocks along London’s famed Petticoat Lane while dressed in the brand’s winter collection.
Although it’s “blink and you’ll miss it”, the ad’s also in aid of Burberry’s charity work in the UK that supports a number of child hunger and poverty projects.
Check out the fun below:
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.