ACM is set to launch a brand-new national travel website designed to help Australians navigate the post-pandemic holiday market from March 7, 2021
The launch will be backed by a national print and digital advertising campaign, designed to promote regional travel to ACM’s 6.9 million monthly readers.
ACM, Australia’s largest regional publisher, launched Explore in print in early 2020 as a weekly insert for its 14 daily newspapers with the help of the ACM travel editor, Peter Lynch.
Lynch is the former editor of Nine Entertainment Group’s travel publishing assets including the Traveller weekend inserts in The Age & SMH.
Lynch said: “Explore in print has been a big hit with readers and advertisers alike and we’ve seen solid growth in both, which is a testament to the power of the ACM network even with a pandemic hovering over us. Launching a dedicate website is the natural next step as we look to create a destination site for Aussie travellers.”
The move will give the Explore brand a potential reach of over 4.6 million readers across 150 titles, 3.2million of whom don’t read other travel inserts and magazines.
Designed with an emphasis on holidays at home while COVID-19 continues to make trips overseas difficult, Lynch continued: “Domestic planes are back in the air, and there are some fabulous bargains and great experiences to be had while our tourist spots are available exclusively to us. So now is a great time to make navigating Australian travel easy, safe and fun,”
“The pandemic means people are viewing travel in a very different way. They are desperate to take trips and see new things – working from home has made them even more keen to see Australia. But they want practical help to de-risk travel bookings and prepare for when they can again go overseas.”
“We know many of the areas in which ACM operate have been doing it tough with a combination of drought, floods, bushfires and then COVID-19, so we’ve focussed on regional Australian destinations with the hopes to help re-generate these areas and bring people back.”
Explore will provide its readers across the country with new services including:
• What the experts say – each week we’ll be bringing travel advice from an expert and answering readers’ questions
• Swap Holidays – a social media play that allows people to exchange trips if border closures hit and they can’t go.
• Pack-and-go deals – it’s definitely a great time to snap up a bargain.
ACM’s Managing Director, Tony Kendall said: “We couldn’t be happier to be launching this new website to do our bit to help get the travel industry back on its feet. “
“For our travel clients, the ability to now combine Explore in print with our new exploretravel.com.au website presents a great opportunity to reach over 4 million potential travellers. We have highly trusted brands and a commitment to helping our clients reach our travel audiences across a variety of media channel options.”
“Over 3.4 million of our readers don’t read the other national inserts~ and 3.3 million are intending to take a holiday in the next 12 months with an average expenditure of over $10,000.”
Please login with linkedin to commentAustralian Community News
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]