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Reading: OPSM goes to Busselton, WA
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B&T > Advertising > OPSM goes to Busselton, WA
Advertising

OPSM goes to Busselton, WA

Staff Writers
Published on: 3rd March 2014 at 11:45 AM
Staff Writers
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OPSM has launched a new brand campaign, created by Saatchi&Saatchi, to show off its range of frames.

In the TVC the brand goes cray hunting, crafts bracelets, collects honey, dinner with a local family and to a game of rugby against the Dunsborough Dungbeetles with individuals from Busselton, Western Australia.

The campaign will run online and in store,  with a digital catalogue featuring a ‘Shop now’ function.

Melissa Monneron, marketing director at Luxottica, said: “OPSM has looked after the optical needs of Australians for over 81 years, and in that time has matched faces with frames and lenses that suit their current lifestyle and personality.

“The new campaign pays homage to that, because choosing frames is not just about great fit but finding a pair that suits your personality, and of course your budget. This is what we aim to do at our stores with our expert staff.” 

http://www.youtube.com/watch?v=_R2bUY74WPg

http://www.youtube.com/watch?v=EyL4TvIYFgQ

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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