Manly hands can be a challenge

Manly hands can be a challenge

When you’ve got manly hands sometimes the everyday tasks can become quite a challenge.

Former AFL legend Stewie Loewe, whose manly hands have actually earned him the nickname ‘Buckets’, has come on board as Sportsbet’s ‘man hands’ ambassador.

The recently released ad campaign from Sportsbet demonstrate that the new app is a man-sized solution in a time of teeny, tiny technology.

“There has been plenty of times when I have tried to put a bet on in the past but struggled with the technology because of my massive hands. The new app makes it much easier, particularly for guys like me with massive dukes!” Loewe said.

Luke Waldren, Sportsbet’s general manager of marketing, said: “As we anticipated, the use of tablets amongst punters continues to grow at a rapid rate. Our new tablet app ensures we’re meeting our customers’ desire to have the very best punting experience no matter the device they’re using.”

Check out the man-sized ad below.




Please login with linkedin to comment

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]