Kidman stars on small screen for Swisse
EXCLUSIVE: Oscar-winning actress Nicole Kidman has starred in her first series of TV commercials for Melbourne-based vitamin and health supplement company Swisse.
The commercials, first aired on Sunday night, are part of Kidman’s role as brand ambassador to the Australian company.
Last year, Kidman signed what is understood to be a multi-million dollar three-year deal that sees her promote Swisse’s "Wellness" products to the US, UK, Europe and Asia.
It is the first time she has represented an Australian brand, after previously endorsing Chanel No. 5, premium watch brand Omega and the United Nations Women.
Swisse head of marketing Helen Sali, said: “Nicole showed us how she unwinds and embraces health and happiness to achieve balance away from the public eye.
“We’re delighted to have the star presence of Nicole featuring in our campaign. She was a picture of health and happiness in the beautiful environment.
"The director and crew were blown away by the stunning landscape and we’d like to acknowledge and thank the NSW State Government and Destination NSW in ensuring a smooth shoot," she added.
The TV campaign aired nationally on the Nine Network on Sunday during The Voice. The commercials will also be shown during the Ellen DeGeneres Show on Channel 9.
The campaign will launch in the US during the Ellen DeGeneres show later this month, and will feature segments filmed during DeGeneres' recent visit to Australia. It will be the company’s first advertising effort in the US market since its launch in February.
“I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world,” Kidman said.
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