Wavemaker Names Daniel Mitchell Head Of People And Culture

GroupM media agency Wavemaker has named Daniel Mitchell (pictured) as its new people and culture lead.

Mitchell joins as people business partner to lead Wavemaker’s people-related strategy.

Mitchell joins from Meat & Livestock Australia where he was human resources business partner for three years. Prior to that he held several senior people and talent roles at PwC, where he focused on business partnering, sourcing and mobilizing talent across the globe and helping PwC’s people shape their careers across its interstate and international offices.

At Wavemaker, Mitchell will be part of the senior management team and work closely with state and national leaders to develop and deliver innovative people initiatives and solutions that will complement and mirror the current needs and future strategic business objectives of the agency and GroupM.

Wavemaker CEO Peter Vogel says: “It’s an exciting time to be joining Wavemaker, as there’s a buzz following a few big, exciting announcements in quick succession. There are busy times ahead but extremely positive things to make you excited to be a Wavemaker. “

“I’m delighted to have Daniel on board. His experience at PwC and more recently MLA, has exposed him to all aspects of the employee life cycle. He has the right blend of commercial and HR expertise, strategic thinking and a focus on culture, employee engagement, and coaching. He will help drive the Wavemaker People Proposition to ensure success for the business and support all our people with their individual Career Development Plans.”

Mitchell brings a wealth of experience including expertise and advice to managers and employees in relation to engagement, culture, compliance, HR processes and policies, HR analytics, recruitment, employee relations, performance management, learning and development, and WHS.

Daniel Mitchell said, “This is a different industry for me, but once I was introduced to what Wavemaker and GroupM do, I was sold! Before joining I spoke to people from Wavemaker, GroupM and WPP and those conversations fueled my determination to become a Wavemaker!”

“I’m someone that needs to work with purpose so it’s extremely encouraging to know I work at a growth-focused place that also values their contribution to wider society through things like a pro-bono partnership with Whitelion through UnLtd. That speaks to the culture and what the agency is about. It’s why I wanted to join and why I’m excited about being part of shaping the future of Wavemaker.”

Wavemaker recently announced it has won L’Oréal across Australia and New Zealand.

Wavemaker is part of WPP AUNZ, Australasia’s largest creative transformation company.

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