Katherine Williams Appointed Wakemaver Search Director

Katherine Williams Appointed Wakemaver Search Director
B&T Magazine
Edited by B&T Magazine



As it ramps up its digital capabilities, GroupM media agency Wavemaker has appointed Katherine Williams as Search Director responsible for SEM product and leading the specialist team.

Williams recently returned from five years in New York where she held roles at Initiative, Hearts & Science and Resolution implementing best-in-class cross platform strategies in search, social, eCommerce and programmatic.

She has a wide range of experience across search, social, eCommerce and programmatic. She has worked across multiple categories and some of the largest global and Australian advertiser brands including SAP, P&G, Merck, Revlon, Mazda and Target.

James Hier, Wavemaker chief growth & product officer, said, “with more than a decade of experience in Search, in global roles across Australia, the UK and US, Williams is a leading talent in performance marketing and a great new addition to our growing digital team at Wavemaker.”

“Her passion is combining digital marketing with analytics to shape business growth which aligns perfectly with Wavemaker’s purpose of provoking growth for our clients. We’re thrilled to have her on board.”

She will work closely with Wavemaker’s national head of search, Jake Whitten, and Wavemaker’s SEO and CRO experts to drive their One Search approach that delivers improved efficiencies for clients.

Williams said, “with Search capabilities at its core, I truly believe Wavemaker is perfectly positioned to deliver brilliant work for our clients. I’m confident my well-rounded experience will give a 360 ° point of view that keeps all the dots connected across Wavemaker’s One Search approach. Above all else, I’m excited to be working alongside such smart and genuinely nice people.”

Wavemaker is part of GroupM, the investment arm of WPP AUNZ, Australasia’s largest creative transformation company.




Please login with linkedin to comment

GroupM wavemaker

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]