TBWA Sydney Appoints Zoe Wilkinson As Brand Director
TBWA Group Sydney has appointed Zoe Wilkinson to the newly created role of Brand Director.
Wilkinson joins from Mumbrella, where she spent two years as a reporter. She focused on creative and PR agencies.
Her initial remit in Sydney will be to lead the agency’s PR and Marketing activities across the group’s portfolio of agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.
Nitsa Lotus, Managing Director of TBWA Sydney said, “We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA”.
Wilkinson said, “I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market.”
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