How To Win A B&T Award With Google’s AUNZ Head Of YouTube Marketing, Mark Wheeler

How To Win A B&T Award With Google’s AUNZ Head Of YouTube Marketing, Mark Wheeler

Have you heard? The B&T Awards are back and promise to be bigger and better in 2021.

While we’re always amazed by the calibre of our entries, this year we’re helping you get an extra edge with our new series ‘How to win a B&T Award’.

We’ll be talking to a who’s who of judges, past winners and top creatives about the awards and how your entry can stand out.

Our first B&T Awards expert is Google’s head of YouTube marketing for Australia and New Zealand, Mark Wheeler.

We spoke with Wheeler about our newest category – Best YouTube Campaign.

“Aussies and Kiwis love coming to YouTube to explore their passions and be educated and entertained,” he said.

“Advertisers see YouTube as an essential part of their media mix to grow both their business and their brand and we’re excited to celebrate their work in the new category.”

Wheeler also had some advice on what the judges are looking for in this new category.

“Judges will primarily focus on the effectiveness of the work and the impact it had on the business and brand. Then they’ll consider audience engagement and a demonstration of creative best practises on YouTube, choosing the best formats and creative storytelling tools that capture and maintain their audience’s attention.”

And while all of these things will play a role in the judge’s assessment of campaigns, Wheeler had one simple pearl of wisdom to help everyone entering the awards.

“The best ads don’t feel like ads, they’re content the audience wants to watch,” he said.

To find out more about the 2021 B&T Awards click here.

You can also find out more about the Best YouTube Campaign here.




Please login with linkedin to comment

Google how to win a B&T award Mark Wheeler YouTube

Latest News

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]