February New Business Wins: Indie Agency Apparent Tops For Creative, While OMD Wins For Media

February New Business Wins: Indie Agency Apparent Tops For Creative, While OMD Wins For Media

Sydney-based customer engagement agency Apparent was the best performing creative agency for the month of February according to the latest R3 data.

In what proved a very slow month for new business wins, OMD (main photo) was crowned the best performing media agency after it snared the Victorian Government’s $100 million annual spend away from GroupM’s MediaCom.

For creative, Apparent works with a number of US-based clients including US-based Cisco, VMware and LinkedIn. Apparent was B&T’s indie agency of the year in 2019.

Second spot on the creative list was Wunderman Thompson, Leos was third, MullenLowe fourth and Society rounded out the month’s top five.

February, of course, is a notoriously slow time for pitches without being further hampered by COVID.

Proof of that was R3’s monthly data that showed only seven media agencies winning new business for the month.

OMD’s triumph aside, Havas took second spot on the list, M&C Saatchi’s Bohemia continued its impressive run of late claiming third spot, Performics Mercerbell was fourth, while GroupM put the recent loss of its CEO, Mark Lollback, aside with Mindshare taking fifth spot.

February’s list of the best performing Aussie agencies is below:

 

 

 

 




Please login with linkedin to comment

Apparent OMD R3

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]