“Yippee Ki Yay!” Bruce Willis Reprises Die Hard Role For Violence-Packed Battery Ad
It’s one of the greatest action blockbusters of all time and 32 years later Die Hard still resonates with the film’s star, Bruce Willis, reprising his John McClane character for a car battery range from supplier Advance Auto Parts.
The spot’s the work of creative agency The Marketing Arm and is a surprisingly violent effort – but in a tongue in cheek way – when you consider what the ad’s selling.
Even better, the film’s iconic “yippee ki yay” line also gets dragged out for a fresh 2020 take. And, it must to be said, the 65-year-old Willis puts in an impressive performance given the physical demands of the ad.
Check out all the carnage and destruction below:
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