Government Pulls Controversial ‘Coronavirus’ Logo

Government Pulls Controversial ‘Coronavirus’ Logo

The Federal Government has sensationally pulled a controversial new national logo, according to reports.

The Australian has revealed the logo is currently being ‘redesigned’ by the government, after the original version of the Golden Wattle graphic was widely condemned, particularly for its visual likeness to a virus.

However, the Golden Wattle theme is expected to remain in the next version of the logo.

Revealed last month, the design of the logo was overseen by the National Advisory Council, which includes business leaders such as mining magnate Andrew Forrest, Atlassian co-founder Mike ­Cannon-Brookes and Qantas CEO Alan Joyce.

It has been reported the price tag for the new logo was around $10 million.

There was initially some confusion around the role of the new Wattle-inspired logo.

Many believed it would replace the famous Australian Made Kangaroo, however, it has since been confirmed the Wattle will replace the current Australia Unlimited logo, which consists of two boomerangs creating an outline of Australia (see below).

The Brand Advisory Council initially said it hoped to create a logo to help change global perceptions about Australia’s business capabilities.

“There is an opportunity to increase foreign investment if we can strengthen awareness of our products and services overseas,” the Council said in a report.

 




Please login with linkedin to comment

    Latest comments
    1. Hard to believe the Brand Advisory Council could get it so wrong, but I guess none of them have any skin in the game, and what’s another $10 million?

Australia Logo

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]