The Federal Government has sensationally pulled a controversial new national logo, according to reports.
The Australian has revealed the logo is currently being ‘redesigned’ by the government, after the original version of the Golden Wattle graphic was widely condemned, particularly for its visual likeness to a virus.
However, the Golden Wattle theme is expected to remain in the next version of the logo.
Revealed last month, the design of the logo was overseen by the National Advisory Council, which includes business leaders such as mining magnate Andrew Forrest, Atlassian co-founder Mike Cannon-Brookes and Qantas CEO Alan Joyce.
It has been reported the price tag for the new logo was around $10 million.
There was initially some confusion around the role of the new Wattle-inspired logo.
Many believed it would replace the famous Australian Made Kangaroo, however, it has since been confirmed the Wattle will replace the current Australia Unlimited logo, which consists of two boomerangs creating an outline of Australia (see below).
The Brand Advisory Council initially said it hoped to create a logo to help change global perceptions about Australia’s business capabilities.
“There is an opportunity to increase foreign investment if we can strengthen awareness of our products and services overseas,” the Council said in a report.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]