Google’s Mel Silva On Clarity, Culture And Coffee Machines
As managing director of Google Australia and New Zealand, Mel Silva is one of the most influential people in the local industry. It’s a role that not only sees her serve as the local face for one of the biggest companies in the world, but also oversee the 1000+ staff over Australia and New Zealand. But as she explains here to B&T, everything she does is underpinned by a few key leadership philosophies.
If there is one word to describe Mel Silva’s leadership style, it’s probably ‘clarity’. Clear strategies, clear objectives and clear expectations.
“It’s about empowering people to do their best to drive the organisation’s strategy and mission,” she tells B&T.
It’s a simple philosophy, one that was shaped in her early days as a ‘Googler’, working under former Google Australia MD Nick Leeder.
Silva explains how Leeder was able to instil this in her by setting clear goals that were ambitious yet achievable.
“Nick had this great ability to uncover people’s superpower – and articulate it clearly. I remember him telling me once that I had this fire in my belly that was infectious to the people around me – but that it might also be a weakness as I progressed in my career.
“It was the first time I learned that lesson of ‘what got you here, won’t get you there’ and he really taught me that you can always be better.”
Google’s culture
Silva worked with Google for over a decade before being named managing director of Australia and New Zealand in 2018. This included time working in or across the financial services, travel, government, utilities and education sectors.
It even included two years in Singapore as managing director of go-to-market strategy and operations across Asia Pacific.
Through this time, she has seen Google consolidate its spot as one of the most influential companies of the modern era.
Silva has also played a role in forging Google’s famous corporate culture.
“My job is to create a culture and environment where people can do their best work – I might set the vision and strategy, but teams know how to best deliver and work with each other,” she says.
“And to really achieve this, teams need to know their work will be recognised, that great work will be rewarded, and that it’s safe to make mistakes. In fact, I’d be worried if no one was ever making mistakes because it would be a signal that teams were playing it too safe.”
Setting the strategy is one thing. But Silva’s true passion is getting ‘down in the trenches’, so to speak.
“I get my dopamine hits from coaching and helping people develop their careers – this means giving people feedback.
“I really believe in giving feedback in real time and stretching people’s thinking about what might be next in their careers.
“So many folks have a tendency to get too focused on moving up the ladder, rather than a role that might appear sideways but really helps them acquire new skills and experiences that will make them more successful in the long run.”
Why the coffee machine is important
As much as Silva loves going one-on-one and providing feedback, she is acutely aware that leadership – particularly in a role like hers – is multifaceted.
It’s not just about what you say, it’s about how you carry yourself.
“Acknowledging your ‘leadership shadow’ is critical,” she says.
“That is, the impression you cast as a leader. The way you show up in the lift or at the coffee machine is just as important as the more formal communications you have with people.
For Silva, the ‘why’ is more important than the ‘what’.
“When people understand the rationale or importance of doing something, they are much more likely to be inspired or want to take action,” she says.
Life outside of Google
As much as Silva’s role is defined by what she does inside Google’s walls, it is equally marked by life away from the office.
Google incorporates a host of flexible working arrangements which, as Silva demonstrates, aren’t just lip service.
“The reality is we aren’t just employees. We’re humans – with families, friends and lives outside of work,” she says.
“For me, it’s things like unapologetically taking a day a month to work from home and think through the big stuff, or taking time out to go to school events, or unashamedly and visibly leaving the office to make it home for dinner.”
The desired outcome here is to help staff to bring their “whole self” to work.
“Google expects me to produce impact – not input!” she says.
Photo credit: James Brickwood
Hear from more of Australia’s leading female technologists at B&T’s inaugural Women Leading Tech awards gala lunch on 8 April 2020 at Linseed House, The Grounds of Alexandria, 7a/2 Huntley St, Alexandria.
Latest News
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan Digital has announced the results of its 12-month partnership with Brand Metrics, which measures the effect of campaigns running across its stable of high-profile sites, including Fandom, The Latch, POPSUGAR, BuzzFeed, Tasty, and LADbible Group. Brand Metrics is a global technology company with an award-winning brand lift methodology that enables many of the […]
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
The super fund has launched a brand campaign to convince Aussie savers that its superannuation is monstrous. The campaign features a large blue monster ridden by a lady called Bev (pictured above), who wants to unleash her “monstrous super on the world”. “In a category that struggles for differentiation, we’re immensely proud of where the […]
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
The Board of the Audited Media Association of Australia (AMAA) has announced that its Audit Bureau of Circulations (ABC) and Circulation Audits Bureau (CAB) print audit services will discontinue from April 2024. The AMAA conducted audits of print media for both the ABC, for major publications that sell their print and digital copies and the […]
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp Australia has launched its second annual national education advocacy initiative with an expanded program. Over the next six weeks, News Corp Australia’s state-based mastheads will tackle critical issues facing the country’s education system, present solutions, and celebrate the hardworking educators making a difference in children’s lives. Kicking off the campaign is Best In […]
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Lifestyle publisher Urban List has announced the release of its newest proprietary research, this time offering an in-depth analysis of evolving retail customers and how the traditional purchase funnel has evolved into a spiralling consumer loop. The report, titled Add To Cart, draws on responses from over 4,000 Urban List readers across Australia and New […]
Cosmo Returns To Australia!
Following a hiatus of almost six years, Cosmopolitan is set to return to the Australian market this August, led by Publisher Katarina Kroslakova’s publishing house KK Press in collaboration with Hearst Magazines International. With a mission of embracing, celebrating, and empowering women across the nation, Cosmopolitan Australia is poised to invigorate the women’s lifestyle publication […]
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Founded by Virginia Scully (lead image), formerly managing partner, – people at independent media agency Hatched, Human Kind Collective has launched today. The First of its kind people and culture consultancy is a people, talent and culture consultancy tailored for the dynamic media and communications industry. “The world of work has dramatically changed and, in […]
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
M&C Saatchi Group’s media agency, Bohemia, has turned around its fortunes since Paul ‘Hutch’ Hutchison took the helm 18 months ago. In 2023, the agency won a slew of new business, rolled out a new market proposition and improved employee engagement. Hutch caught up with B&T to explain the next steps in his three-year transformation […]
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why […]
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion and lifestyle platform, THE ICONIC, has joined forces with five iconic Aussie athletes – Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken – in the latest instalment of its ‘Got You Looking’ campaign. Lead image: Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken Much like THE ICONIC itself, […]
Seven West Media Secures New Director Of News & Current Affairs
Seven West Media (SWM) today announced the appointment of Anthony De Ceglie as director of news and current affairs and editor-in-chief at Seven West Media. De Ceglie is currently editor-in-chief of The West Australian, The Sunday Times, PerthNow and its suburban newspapers, 19 regional newspapers and SWM’s recently launched The Nightly digital newspaper. He has […]
Seven Network Expands NSW Sales Team With Two New Group Business Directors
The Seven Network has announced the appointment of two new group business directors, James Mielnik and Julia Scales, effective 1 May. The new recruits report to Seven’s NSW sales director, Dan Sinfield, and will be responsible for leading Seven’s relationships with advertisers and their media agencies. A highly experienced sales manager with a media career […]
New PR Subscription Changing The Game For Aussie Start Ups
A new subscription service is changing the game for Australian start-ups for a fixed cost of less than one thousand dollars a month. In this economic climate we know that start-ups are finding it difficult to afford advertising as well as robust public relations campaigns. Project Ignite empowers these Founders to get some initial cut-through […]
Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]
DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]
Outbrain Snatches Chris Oxley From Foxtel Media
Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]
oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]
Are Media Cares For The Carers In Its Latest Social Change Campaign
Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]
In A Fragmented World, Engagement Is King
Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Today is a big day in radio. After years of dominating the Sydney ratings, the Kyle & Jackie O show is launching in Melbourne. Whilst some have sworn that Melbournians won’t like the controversial show, Kyle Sandilands is confident of its universal appeal. “The only difference if you’re a regular listener in the Sydney market […]
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.