Spotify Partners With AIA NZ & Together To Inspired Healthy Living Through Listening
Spotify has launched a New Zealand-first partnership with life, health and wellbeing insurer AIA New Zealand, developed by independent media agency Together, that will use the power of streaming to inspire listeners in taking small steps towards a healthier life.
From September, Spotify users in New Zealand are being served with a series of tailored health tips that will encourage listeners to undertake small actions in between songs – like stretching or drinking water.
The partnership will run on Spotify’s platform until the end of October, supporting AIA New Zealand’s campaign to help people live healthier, longer, better lives.
Spotify creative solutions lead ANZ, Matt Bryant, said the platform’s streaming intelligence will provide users with prompts that are relevant to their lifestyle and specific to the moment that they’re in.
“It’s the unique understanding of our audience and their listening context that allows us to deliver the right message, to the right person, at the right time. Through this partnership with AIA New Zealand, we can use Spotify’s audience insights to target users whose previous listening habits signal interest in wellness and fitness.”
Users will be prompted to take healthy breaks while listening across the Spotify platform, as well as being prompted to keep going via AIA New Zealand sponsored Spotify playlists Morning Motivation, Workout Beats and Discover Weekly – which are among the most popular playlist choices selected by users while exercising.
“The role that music plays in motivating positive and active behaviours is undeniable, so we hope the partnership will inspire our listeners to continue, or begin, living a well-rounded life,” Matt said.
The initiative, conceived by Together and delivered in collaboration with contemporary communications and marketing agency Anthem, which led the creative, is designed to make it as easy as possible for people to take small steps towards healthier living.
Together managing partner Rufus Chuter said: “We know that many people want to live a little healthier, but change can feel hard. By working with Spotify we’ve been able to weave simple prompts into daily listening routines, making it easy to take small steps forward.
“Thanks to their understanding of listening habits we can also motivate people who have started but are struggling to maintain new healthy behaviours. We’re really excited to be working with Spotify in this way.”
AIA New Zealand CEO Nick Stanhope said: “We’re on a mission to help New Zealanders live healthier, longer, better lives. We’re delighted to be working with our partners and Spotify on this New Zealand-first campaign to bring our important health and wellbeing messages to Kiwis.”
Latest News
TV Ratings (30/04/2024): A “Shoey” Straight From A Fish’s Mouth Launches The Cheap Seats Into 2024
Last night, the premiere episode of season four saw a total TV national reach of 1,046,000, taking their place in The Cheap Seats. Mel and Tim dove straight back into their old antics, complete with more references to mandarins than should appear in a one-hour episode of any program and a glass of beer drunk […]
Spotlight Extends Partnership With Starlight Children’s Foundation
Spotlight has announced they will once again be the ‘Official Creativity Partner’ of Starlight Children’s Foundation in 2024, continuing their three-year-long partnership. As Starlight’s ‘Official Creativity Partner’, Spotlight will continue to deliver positivity and creative distraction to thousands of seriously ill children in paediatric hospitals across Australia. Throughout the month of May, Spotlight will be […]
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
Amazon has grown its quarterly advertising revenue by 24 per cent – nearly a third of the ad revenue that Meta reported – and another sign that digital ad spend on tech platforms has rebounded after a bumpy 2023. Amazon’s first quarter ad revenue grew to $11.8 billion (A$18.2 billion), up from $9.5 billion in […]
VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori
VML has welcomed their newest team member, Jacob McGregor, who joins the agency as Pou Ārahi Māori. In this newly created role, Jacob will work to uplift the agency’s Māori cultural competency and safety, be a connection point with Māori audiences and networks, and help to shape strategy and creative for Māori campaigns. Fleur Head, […]
“They Grow Up So Fast”: Simon Fowler On Five Years Of ABEL
In this op-ed, Simon Fowler, co-ceo and creative at ABEL reflect on the last five years at the creative agency, along with the crucial lessons he’s learnt. Lead image: Photo from inside ABEL 5th Birthday Party Last week ABEL celebrated its 5th birthday. Unlike my other five-year-old’s birthday, there was no bouncy castle. There was, […]
Kyle & Jackie O Urge Melbourne To Pick A Side
Kyle & Jackie O have officially arrived in the garden state, vowing to end ‘boring radio’ and encouraging Melburnians to tune in and make up their own mind about what is Australia’s most listened to radio show. The marketing campaign, which launched earlier this week, utilises sensationalised headlines and quotes from well-known media titles and […]
Future & Taika Waititi Feature In Striking New Global Belvedere Campaign
Belvedere Vodka’s latest campaign stages an intriguing ensemble that includes two white 70’s Rolls Royce’s, crocodile boots, a dilapidated hacienda turned night club, a New Zealand cowboy, a banging soundtrack, and the legendary Future. What they share in common is the swagger of this cinematic spectacle that let the good times roll. The three minute-length […]
The Fall Of Bonza: A Case Study In How To, And Not To, React In A Crisis
Sometimes, marketing is about more than selling products or making money; it is about having a human touch in times of crisis. Yesterday, Aussie Airlines did exactly that in the wake of the news that Bonza has entered voluntary administration, with all flights grounded. Jumping immediately onto social media, Jetstar offered free flights on the […]
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
In this opinion piece, Ellie Angell (pictured), TrinityP3’s business director, after seeing presentations, decks and documents from agencies all over the world, explains why agencies need to stop saying they’re unique and start showing it. Unique /juːˈniːk/ adjective Being the only one of its kind; unlike anything else. “This discovery was unique in history” noun […]
Ex Marketing & Advertising Exec Releases Melanoma Memoir
Anne Gately’s powerful memoir Sunburnt A memoir of sun, surf and skin cancer chronicles her inspiring journey from Stage IV melanoma to advocacy for sun safety. Anne Gately, a survivor of skin cancer, the most common cancer diagnosed in Australia, is set to release her touching memoir titled Sunburnt this May, timed with Melanoma and […]
Mamamia Appoint Danni Wright As New Head Of Strategy
Mamamia has appointed Danni Wright (lead image) as Head of Strategy. Wright will lead the strategic product across Mamamia, and Squad, Mamamia’s content marketing agency. Danni will be part of the sales leadership team and also work closely with the content leadership and audience development teams to identify and create new content opportunities. “Mamamia has […]
From The Bureau: Championing Competency & Cross-Industry Collaboration
In this latest column from the IAB and its members, Jonas Jaanimagi, IAB Australia’s tech lead, stresses the need for deep specialisation in the adtech world, rather than “enthusiastic generalists.” We recently ran a strategy day for our IAB Executive Technology Council, a diverse and senior council we established seven years ago to provide leadership […]
Rumble Nabs Renee Park From Cutting Edge
Rumble has hired gifted young sound designer Renee Park to work out of their Sydney studio. Park brings fresh energy to the team and expertise in voice recording, direction, and sound design, and is what Rumble founder Tone Aston described as a perfect addition to their award-winning line-up of sound designers. “Renee was a real […]
iD Collective Teams Up With City Of Parramatta To Amp Up NRL Fan Experience
iD Collective has teamed up with the Paramatta Eels and the city of Paramatta to introduce an exciting activation at CommBank Stadium. This first-of-its-kind activation zone promises to be a game-changer for Eels fans. Led by ID’s expert events team, the zone will feature a range of interactive activities, thrilling games, and exclusive prizes catering […]
Slew Of New Hires At The Company We Keep
The Company We Keep (The CWK), is expanding its team across APAC with five new hires to support client growth across the region. Lead image: Caroline Fox, Charles Turner & Andrea Rodriguez Joining the ranks of the Sydney team is Andrea Rodriguez coming on board as a producer, Caroline Fox Drinkwater as studio manager and […]
UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase
Announcing a new brand refresh, UnDigital has updated its suite of service offerings with a renewed focus on uncovering the real problems clients are experiencing to custom-design digital solutions that increase efficiency, improve user experience and drive business success. Lead image: Andrew & Kristen Cornale. It was through a partnership with OZ Design Furniture to […]
Microsoft Advertising: “We Make The Complicated Simple”
Microsoft has a longer heritage in digital advertising than nearly any of its rivals, having joined the then-burgeoning market in the late 90s. Now, nearly 30 years later, the company is better placed than most in the sector to help businesses of any size navigate unprecedented transformation with the introduction of new innovations like generative […]
TV Ratings 29/4/24: Farmer Wants A Wife And Lego Masters Lock Horns In Overnight’s Battle
Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]
IAS Awarded New Responsible AI Certification From Trustarc
Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.
AWARD Calls For Hall Of Fame Nominations
B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.
Havas Red Wins PagerDuty PR Account
Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.
ACA Poised To Release Results Of 2023 Create Space Census
The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?
Why Fear Is Essential To Fernando Machado’s Creativity
If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.
Superdry Drafts AFL’s Patrick Lipinski For New Campaign
B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.
Elon Musk vs eSafety: Legal Experts Warn That ‘Rogue Operators’ Like X Are Unlikely To Win Federal Court Battle
If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.
Amy Poehler Presents First Look At Inside Out 2 At Vivid Sydney 2024
Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.
Mutinex Launches DataOS Improving Data Warehousing & Quality For MMM Marketers
Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.
IMAA Celebrates Three Years Of Group Trade Credit Insurance Deal
Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.
Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign
Host of A-list celebs caught slamming Ukraine's president. Thankfully it does have the Milli Vanillis about it.
New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight
As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.
Opinion: Do Punters Want To Wear Your Brand?
This columnist asks do punters want to wear your brand? B&T'd say yes if you were Nike, no if you were Anusol.
WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account
WiredCo 'cements' its relationship with home builder G.J. Gardner. Did you see what B&T cheekily did there?
Keep Left Reveals ‘Strategically Assembled’ Strategy Team
PR agency announces serious upgrade to its strategy offerings. Thankfully stops short of calling them Delta Force.
Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?
Yes, B&T's running an inspiring mountaineering story. And this from people who won't come to work if the lift's broken.
CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.