ABC Claims To Be “Best Placed” For Pacific Islands TV Deal, Despite FreeTV Australia Being Awarded $17M Contract

ABC Claims To Be “Best Placed” For Pacific Islands TV Deal, Despite FreeTV Australia Being Awarded $17M Contract

“We think it should be us”, ABC managing director David Anderson (pictured) told the government, after FreeTV Australia won a $17 million contract to broadcast Australian content throughout the Pacific Islands.

The three-year deal was announced by Prime Minister Scott Morrison in January, which will see the FreeTV Australia consortium made up of Nine Entertainment Co, Network Ten and Seven West Media bring 1,000 hours of content a year to broadcasters in the South Pacific.

Officially named ‘Amplifying Australia’s Voice’, the program aims to “promote Australia and our values and help balance an increasing regional media presence of other nations in our region”.

But it has now been revealed the ABC is supremely unhappy with being snubbed by the government for the deal.

“We think we’re best placed to expand any of those services through the Pacific region,” Anderson told the Communications Department, the Sydney Morning Herald revealed.

Anderson and the ABC argued the responsibility of promoting Australia’s regional presence falls within the national broadcaster’s charter obligations.

Minister for Communications Paul Fletcher argued the ABC “already broadcasts internationally, as per its charter”.

It’s another chapter in the increasingly frosty relationship between the ABC and the current government.

A three-year indexation freeze, announced in then-Treasurer Scott Morrison’s 2018 budget, kicked in on 1 July and will result in an $83.8million cut to funding for the national broadcaster.




Please login with linkedin to comment

ABC David Anderson South Pacific

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]