Indie Agency Daylight Wins Two New Accounts

Indie Agency Daylight Wins Two New Accounts

Daylight Agency has won two new accounts following competitive pitches.

The Avery win will see Daylight Agency manage Avery’s brand strategy and the development of a new creative campaign.

Daylight will undertake all elements of production and work with media partner, PMA, on the media buy.

The new creative and advertising campaign will hit the marketplace next month.

Daylight has also won the account for German kitchen manufacturer and retailer Häcker Kitchen and will be responsible for introducing the brand into Australia and building its profile among consumers and trade.

Daylight Agency MD Chris Gray (feature image) said it is a privilege to be selected by two premium brands to manage their creative and brand strategies.

“Both companies are well established players in their market driven by the one objective to exceed their customers’ expectations by delivering a quality experience,” said Gray.

He added: “We are driven by the same approach at Daylight so we are delighted to partner with like-minded brands.

“Daylight Agency launched two years ago to deliver a fully integrated communications approach by bringing the creative and public relations worlds together.

“Welcoming new clients to our roster who will engage the full spectrum of our services reinforces our commitment to being fully integrated and independent. It is a delight to see the benefits clients receive from a seamless approach.”




Please login with linkedin to comment

DAYLIGHT Agency

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]