Burger King Agrees To Play Toto’s “Africa” All Day After Social Media Campaign
Burger King in the UK has agreed to play Toto’s classic 1982 anthem “Africa” on constant loop for an entire day at one of its London restaurants after it lost a social media bet.
Visitors to the burger chain’s Camden Town eatery will be treated to the seminal hit on constant repeat after a Twitter campaign attracted thousands of retweets.
On Sunday, Burger King tweeted: “If this tweet gets 1000 RTs we’ll play Toto – Africa all day in one of our restaurants”. Customers reacted and the campaign has since been retweeted 6000 times.
If you don’t know the song, check it out below:
Staying true to its word, Burger King tweeted: “I bless the rains down in Camden Town, head to our restaurant there today if you want to sing along.”
However, other larks have suggested the joke could be on poor Burger King staff, who have to suffer the cheesy ballad on constant rotation.
“Don’t do that to your employees listening to the same song on repeat all day is HORRIBLE”, one wrote to Twitter. With another adding: “Why not make it all restaurants and a yearly event to just have a day dedicated to Africa by Toto.”
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