McCann Sydney Expands Digital Team With Three New Hires

McCann Sydney Expands Digital Team With Three New Hires

Creative agency McCann Sydney has announced it has made three new appointments for its digital team.

Erin Porich has been given the nod as head of account management, Michael Dalton has been appointed as digital director and Charlotte Bruton joins as executive producer.

Joining from M&C Saatchi and boasting a decade of experience, Porich has focused on infusing her creative ability with client services and business development, having worked across a portfolio of leading financial institutions throughout Australia.

Erin Porich

Erin Porich

Taking on the role as digital director, Dalton also offers a wealth of experience, having worked as client digital team lead with TAB and a number of agencies including OMD and We Are Social.

Michael Dalton

Michael Dalton

Rounding out the trio of hires, Bruton, who was previously at Frost, will take on the role of executive producer to further expand on her extensive experience and grow her passion for creating engaging user experiences in an evolving digital arena.

Charlotte Bruton

Charlotte Bruton

McCann Sydney managing director Adam Lee said: “We have been focusing on reshaping our digital offering to better reflect the demands of our industry and the challenges facing our clients.

“A more integrated and creative team is taking shape at McCann Sydney, and we’re thrilled to have Erin, Michael and Charlotte contributing to our future and our client’s success. 2018 is shaping up as an exciting year for McCann.”




Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]