Adidas Unleashes A Flotilla Of Global Stars For New ‘Here To Create’ Campaign
Sportswear giant adidas has spared littles expense when it comes to celebrity endorsement for the latest instalment of its “Here to Create” campaign.
David Beckham heads the list of names chatting around a table that also includes FC Barcelona striker Lionel Messi, rapper Pusha T, musician and producer Pharrell Williams, fashion designer Alexander Wang and supermodel Karlie Kloss thrown in for good measure.
There’s also a stack of US sportspeople that would probably be unfamiliar to Aussie audiences, including NFL star Aaron Rodgers, basketballer Chiney Ogwumike and baseballer Carlos Correa.
The ad’s the work of creative agency 72andSunny and launches globally today via adidas’ YouTube channel (the brand famously avoids TV advertising these days).
Check out the big-budget spot below and the innumerable nods to everybody’s footwear.
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