Chobani Names Edelman As New Comms Partner
Greek yogurt giant, Chobani has partnered with Edelman Australia to manage its multi-disciplined communications program.
Edelman will work alongside the local Chobani team to deliver large scale integrated campaigns across brand communications, corporate affairs, government relations, earned media, influencer engagement, content production and digital design.
Damian Young, general manager marketing, Chobani said, “Edelman are a refreshing example of a PR company who have embraced the rapidly evolving landscape.
“From starting with them on a single project based assignment, Edelman have quickly become an invaluable member of the Chobani team.
“Edelman have delighted us with their strategic, creative approach and no-nonsense delivery of our day to day needs,” Young said.
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