Girlfriend Mag Goes Quarterly As Digital Offering Gets Major Overhaul

Girlfriend Mag Goes Quarterly As Digital Offering Gets Major Overhaul

Pacific today revealed a reimagined Girlfriend brand: a new digital pop-up magazine, revamped online digital destination, keepsake quarterly print format and consumer events calendar targeted directly at Australian teen girls.

Tamara Davis, Content Director and Editor, Girlfriend, commented: “Our vision was to build a redefined model for the Girlfriend brand that directly delivers for today’s Gen Z female audience – including an always-on mobile offer- ing, a smart, relevant print format, innovative new com- mercial partnerships and interactive consumer events.

“Our redefined strategy evolves the brand with time- ly and relevant changes that cement Girlfriend’s proud heritage as the country’s number one resource for teen girls – with a more sophisticated multi-platform content approach that is directly tailored to the Gen Z Australi- an teen girl today.”

For the first time, Girlfriend will present an interactive digital magazine as an aspirational content vehicle that is fully enabled for sharing and shopping. The premium environment for advertisers offers visibility and brand connection to the Girlfriend audience in a ‘pop-up’ fre- quency designed to bring the content to life whilst cap- italising on news and trends.

Girlfriend’s always-on mobile offering provides an im- mersive experience and thumb stopping content tai- lored to digital natives. The new, custom-built website girlfriend.com.au is the ultimate home for stories rele- vant to teen experiences with editorial timed to teen activities like formals and summer holidays. Core con- tent pillars include entertainment and celebrity, beauty, fashion, life (including love) and win (prizes, promotions and experiences).

The new luxe quarterly print version features a double-sided, glossy, foiled cover and premium finish- es throughout and is a complete guide to the season ahead. Teen focused content pillars include friendship and love, entertainment, careers and extended mind, body, fashion and beauty advice – all with Girlfriend’s signature message of positivity and empowerment. Emma Watson fronts the cover, with the issue priced at $7.99 (available from today).




Please login with linkedin to comment

Anniversary Hearst Magazines

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]