Email Marketing: Why It Works For Customers & How To Get Yours Right

Data from research firm Kantar has revealed that the number of Australians with advertising video-on-demand (AVOD) services has more than doubled in the last 12 months. In the March quarter, 12.5 per cent of Aussies had AVOD services, up from 5.6 per cent in the previous year. The number of AVOD subscribers is expected to […]

Val Morgan Digital has announced the results of its 12-month partnership with Brand Metrics, which measures the effect of campaigns running across its stable of high-profile sites, including Fandom, The Latch, POPSUGAR, BuzzFeed, Tasty, and LADbible Group. Brand Metrics is a global technology company with an award-winning brand lift methodology that enables many of the […]

The super fund has launched a brand campaign to convince Aussie savers that its superannuation is monstrous. The campaign features a large blue monster ridden by a lady called Bev (pictured above), who wants to unleash her “monstrous super on the world”. “In a category that struggles for differentiation, we’re immensely proud of where the […]

The Board of the Audited Media Association of Australia (AMAA) has announced that its Audit Bureau of Circulations (ABC) and Circulation Audits Bureau (CAB) print audit services will discontinue from April 2024. The AMAA conducted audits of print media for both the ABC, for major publications that sell their print and digital copies and the […]

News Corp Australia has launched its second annual national education advocacy initiative with an expanded program. Over the next six weeks, News Corp Australia’s state-based mastheads will tackle critical issues facing the country’s education system, present solutions, and celebrate the hardworking educators making a difference in children’s lives. Kicking off the campaign is Best In […]

Lifestyle publisher Urban List has announced the release of its newest proprietary research, this time offering an in-depth analysis of evolving retail customers and how the traditional purchase funnel has evolved into a spiralling consumer loop. The report, titled Add To Cart, draws on responses from over 4,000 Urban List readers across Australia and New […]

Following a hiatus of almost six years, Cosmopolitan is set to return to the Australian market this August, led by Publisher Katarina Kroslakova’s publishing house KK Press in collaboration with Hearst Magazines International. With a mission of embracing, celebrating, and empowering women across the nation, Cosmopolitan Australia is poised to invigorate the women’s lifestyle publication […]

Founded by Virginia Scully (lead image), formerly managing partner, – people at independent media agency Hatched, Human Kind Collective has launched today. The First of its kind people and culture consultancy is a people, talent and culture consultancy tailored for the dynamic media and communications industry. “The world of work has dramatically changed and, in […]

M&C Saatchi Group’s media agency, Bohemia, has turned around its fortunes since Paul ‘Hutch’ Hutchison took the helm 18 months ago. In 2023, the agency won a slew of new business, rolled out a new market proposition and improved employee engagement. Hutch caught up with B&T to explain the next steps in his three-year transformation […]

There are few in adland with such vast experience as IPG Mediabrands and Initiative’s chief operating officer Geoff Clarke. Starting in the industry more than 30 years ago, Clarke has held positions such as investment director, chief investment officer, client partner and managing director. Speaking on behalf of the Experience Advocacy Taskforce, Clarke explained why […]

Fashion and lifestyle platform, THE ICONIC, has joined forces with five iconic Aussie athletes – Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken – in the latest instalment of its ‘Got You Looking’ campaign. Lead image: Rohan Browning, Rachael Gunn, Calab Law, Alexa Leary, and Rheed McCracken Much like THE ICONIC itself, […]

Seven West Media (SWM) today announced the appointment of Anthony De Ceglie as director of news and current affairs and editor-in-chief at Seven West Media. De Ceglie is currently editor-in-chief of The West Australian, The Sunday Times, PerthNow and its suburban newspapers, 19 regional newspapers and SWM’s recently launched The Nightly digital newspaper. He has […]

The Seven Network has announced the appointment of two new group business directors, James Mielnik and Julia Scales, effective 1 May. The new recruits report to Seven’s NSW sales director, Dan Sinfield, and will be responsible for leading Seven’s relationships with advertisers and their media agencies. A highly experienced sales manager with a media career […]

A new subscription service is changing the game for Australian start-ups for a fixed cost of less than one thousand dollars a month. In this economic climate we know that start-ups are finding it difficult to afford advertising as well as robust public relations campaigns. Project Ignite empowers these Founders to get some initial cut-through […]

In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

Today is a big day in radio. After years of dominating the Sydney ratings, the Kyle & Jackie O show is launching in Melbourne.  Whilst some have sworn that Melbournians won’t like the controversial show, Kyle Sandilands is confident of its universal appeal.  “The only difference if you’re a regular listener in the Sydney market […]

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]

Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.

As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?

Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.

Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.

If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer

Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.

Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.

Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.

The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.