Why Purchased Email Lists Are A Huge No-no For Marketers
We once bought a purchased email list in a pub car park,…
Debunking The Email Myth: Four Ways Your Inbox Is About To Transform
In this guest piece, Adobe’s APAC marketing director, Paula Parkes (pictured below),…
Infographic: 119 Facts You Don’t Know About Email Marketing
Forced to go to tedious marketing conferences? Well, this cartoony thing is…
Campaign Monitor Opens European Headquarters
Email marketing and automation software provider Campaign Monitor has accelerated its global…
Campaign Monitor Unveils New Marketing Automation Software
Email marketing software provider Campaign Monitor has introduced a new suite of…
Email Marketing: Why It Works For Customers & How To Get Yours Right
Could your email marketing strategy do with a spring clean? Then this…
Google Beats Microsoft At Email
We still have our drewbarrymoreboyfriend@hotmail email address. Perhaps it's time to upgrade.
The Secret To Successful Email Marketing: Return Path APAC Director
If you're like B&T and send out annoying EDMs all the time,…
Here’s Why Your Customers Click, And How To Get Them To Click More
Is your marketing like an episode of The Voice - all song…
Getting Promo Emails To Inboxes Falls Below 80% Likelihood
Twenty one per cent of EDMs never find a home. Which isn't…
How To Make Sure Your Email Marketing Isn’t Bogus
Getting your audience’s attention through email is more challenging than ever.
Acxiom Relaunches Email Marketing Platform Under New Name
Acxiom relaunches Digital Impact, its Email and Cross-channel Marketing Business as Acxiom…
9 Email Marketing Steps Small Businesses Should Follow
One of the most affordable ways of reaching customers is email marketing.…
5 Things To Watch Out For In Your Email Marketing
We've all had that moment where we've stepped back and thought, 'Wait.…
Sitecore Customer Experience Awards Winners Revealed
Sitecore has announced the 2014 Customer Experience Award winners for Australia and…
Why Aren’t You Using Personalisation to its Full Potential?
A Sitecore study finds only 20 per cent of marketers believe personalisation…
