Customer experience management company Sitecore has announced the 2014 Customer Experience Award winners for Australia and New Zealand.
Now, in its seventh year, the Sitecore Customer Experience Awards recognise the leading companies who use Sitecore to create amazing experiences for every customer that engages with their brand across every channel.
Sitecore’s experience platform combines best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimisation, and analytics into a single, unified solution. As in previous years, the 2014 award winners relied on Sitecore’s software to drive web campaigns and digital marketing strategies to meet business goals, representing excellence across verticals and business applications.
The Sitecore judges considered creativity in the use of Sitecore’s capabilities to deliver outstanding and transformative business results, integration with applications, multichannel engagement and overall site visitor experience.
This year’s Overall Winner was CPA Australia, one of the world’s largest accounting bodies with a membership of more than 150,000 finance, accounting and business professionals. CPA Australia deployed Sitecore’s Experience Platform to personalise the customer’s digital experience while increasing efficiency through the reduction of manual effort and targeted marketing content. The organisation also aimed to increase click-through rates, conversions and acquisition of new members and sales of professional development products.
Following the Sitecore deployment, CPA Australia has delivered an improved customer experience combining in-house skills and out-of-the-box functionality through:
- streamlining content for new member acquisition and increased click-through rates.
- personalising new member acquisition event pages by location which lead to increased registrations.
- promoting the self-service of a key administrative task (exam scheduling) to a specific user group going through an enrolment process and reduced internal resource effort.
- increasing exposure of messaging to its tertiary and young professional audience by assigning users to this persona based on browsing patterns on the CPA Australia website.
CPA Australia was also awarded the Best Use of Web Personalisation Award.
New Zealand energy and telecommunications company, Trustpower and partner, Cucumber took home The ROI Award and Retail, Wholesale and Consumer Goods Award for its recently launched website which has transformed the company’s digital presence and positioned it as a leading multi-utility provider. The site, built on Sitecore, integrates with Gentrack Velocity (back end ERP system) and the Trustpower product catalogue. The site has been built using responsive technologies to ensure new and existing customers can transact and engage with Trustpower across any device.
Queensland super fund, and digital agency, Deloitte Digital were awarded both the Business Transformation Award and the People’s Choice Award for its new member portal. Deployment of Sitecore Content Management Solution (CMS) has enabled digital transformation at QSuper by providing mass personalisation, improved analytics and the facilitation of key interactions with enterprise applications and third parties. These services have been developed with Sitecore as the base and allow straight through processing to back end systems. As one of the only fully responsive self-service superannuation portals, QSuper can now dynamically change content, surface relevant products and services through targeted messaging and customise an individual’s experience.
The Digital Innovator Award went to Hardie Grant Publishing and digital agency, Deepend, for Cooked.com.au.
In addition, the following companies were also category winners at the Sitecore Customer Experience Awards:
Travel and Hospitality:
Globus Family of Brands
Partner: Gruden
Not for Profit:
The Smith Family
Partner: Isobar
Manufacturing, Automotive and Technology:
Kia Motors
Partner: Switch
Financial Services:
HBF
Partner: Tundra Interactive
Entertainment, Sports and Leisure:
Racing Victoria
Partner: Redhotminute Australia
Education, Media and Advertising:
University of Southern Queensland
Partner: Guerrilla Digital Pty Ltd
Government and Public Sector:
Department of Defence
Partner: Deloitte Digital
Business and Professional Services:
Australand Property Group
Partner: Reactive
Best use of mobile:
Rhino-Rack
Partner: Switch
Best customer/user experience:
Queensland Urban Utilities
Partner: Deloitte Digital
Best use of Foundry:
Kia Motors
Partner: Switch
