Acxiom, a customer data solutions and marketing services company, has announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and service business, under the new name Acxiom Impact.
The relaunch reflects a new platform release and improved services specifically designed to meet the ends of sophisticated enterprise marketers.
The relaunched Acxiom Impact platform and services are part of the company’s growth strategy to consistently deliver innovation that enables 1:1 marketing at scale, and provide marketers with tools and solutions that improve digital marketing efficiency.
“With the volume of data, channels, and devices continuously increasing, marketers are forced to revisit existing strategies in order to achieve true cross-channel marketing,” said Dean Capobianco, managing director at Acxiom ANZ. “Acxiom Impact’s unique platform features and services will help sophisticated enterprise marketers improve their email marketing and orchestrate their messaging across channels via this flexible and scalable platform that also provides 200 partner and data integrations powered by our newly launched LiveRamp Connect.”
The Acxiom Impact platform offers a wide scale of features specifically designed to support the complex needs of large-scale, sophisticated marketers seeking more advanced and targeted marketing strategies. Advanced features of the platform include data-rich targeting and personalisation, flexible analytics and reporting, cross-enterprise collaboration tools and cross-channel orchestration capabilities.
“Email continues to be a highly effective, proven channel,” said David Bonalle, general manager at Acxiom Impact. “Acxiom Impact advances email marketing and provides the capabilities for sophisticated cross-channel marketing. The Acxiom Impact platform and related services deliver unparalleled capabilities to take marketing strategies to the next level.”