Email marketing software provider Campaign Monitor has introduced a new suite of automation features designed for fast-growing companies.
Visual Journey Designer has been developed to enable any marketer to create drag-and-drop customer journeys that automatically send personalised, timely and relevant marketing offers that drive sales and business growth.
Campaign Monitor noted that 60 per cent of today’s biggest brands in the Fortune 1000 companies list use marketing automation to deliver relevant messages and experiences, according to research conducted by Raab Associates in 2014.
However, the group said smaller, growing brands have been slower to adopt marketing automation, with a report published in 2015 by VentureBeat finding that only five per cent of businesses outside of the Fortune 1000 list use marketing automation, yet those that do are generating outsized leads, conversions and revenue.
Virgin, BuzzFeed, Sephora, and Jaybird are just some of the companies already taking advantage of Campaign Monitor’s new automation software.
Liam Howard-Jones, marketing manager at Virgin Experience Days, said the software has been driving massive engagement and revenue for the business.
“The new Visual Journey Designer makes it simple and easy to set up personalised customer journeys that help us build a lasting relationship with every single customer,” he said.
Source: Campaign Monitor