Aussies Rake In Seven Wins At Global AMEC Awards
The 14th annual AMEC Awards were held last week in London, celebrating excellence in research, measurement and analytics.
Categories were grouped specifically for organisations and companies offering the services of: Media Intelligence, Research and Insights Companies, PR Consultancies and In-House Communications Teams.
Of the winners, a number of Aussies crept into the mix. For the full list of winners click here, but we were kind enough to break down the trophy holders from down under.
The winning campaigns were:
Categories for Media Intelligence, Research & Insight Companies
Grand Prix for most effective PR consultancy or in–house communications team campaign
Platinum – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project
Best measurement of a consumer campaign
Gold – Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia
Best measurement of a not-for-profit campaign
Bronze – Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign
Categories for PR Consultancies and In-house Communications Teams
Best campaign in the public and not-for-profit sectors
Gold – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project
Shortlist – Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste
Shortlist – Two Social for Mission Australia – #NoticeUs Campaign
Most effective B2B PR campaign
Silver – Howorth Communications and The Factuary for SAP Australia – Mining Australia’s digital experience gap with SAP: a world-first study
Most effective consumer PR campaign
Silver – Howorth Communications for Ancestry – Ancestry DNA
Categories for all (Media Intelligence, Research & Insight Companies and PR Consultancies and In-house Communications Teams)
Best use of a measurement framework
Gold – University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign
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