M&C Saatchi Promote Victoria Curro to MD Of LIDA

M&C Saatchi Promote Victoria Curro to MD Of LIDA

M&C Saatchi Group has promoted Victoria Curro to managing director of LIDA, its customer engagement specialist business. She will report directly to Group CEO, Jaimes Leggett.

Curro joined LIDA 18 months ago as Strategy Partner, bringing almost two decades of experience in customer engagement, including data, CRM and loyalty programs. She has been instrumental in building the LIDA business in Australia and leading campaigns for clients including IAG, CommSec and Commonwealth Bank.

Leggett said, “We’re delighted to announce Vic’s promotion to managing director of LIDA. She’s a gun. Her achievements and experience in loyalty and customer engagement are unmatched.”

Previously from Lavender, Curro spearheaded customer engagement campaigns for clients including IKEA Family, EB World for EB Games, Westpac Black Card, and was also a key figure in winning the Telstra Consumer CRM account.

She also held the managing director role at MRM (McCann Relationship Marketing) Australia, which was expanded to be the MD of both MRM and McCann Erickson. Under her leadership, the agency grew significantly and won twelve new clients. With a focus on innovation and experimentation the agency also became the first in Australia to produce a commercial Facebook application.

Curro said, “I couldn’t be more excited to continue my journey with LIDA. More than ever, building more
meaningful consumer relationships are critical to brand success.”

Beginning her career at George Patterson Bates in 1997, Curro’s first major campaign was to sell tickets for the Sydney 2000 Olympic Games. It was then she ignited her love affair with direct marketing. Curro went onto become director of direct marketing at the same agency – becoming the youngest person ever appointed to the board of directors.




Please login with linkedin to comment

Australia ewan mcgregor Qantas Victoria Curro

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
  • Media

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl

In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
  • Marketing

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
  • Technology

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]