MLA Recruits Lee Lin Chin For Epic Australia Day Ad!

MLA Recruits Lee Lin Chin For Epic Australia Day Ad!

Aussies away from home, get ready for Operation Boomerang to bring you back Down Under, says Meat & Livestock Australia’s latest ad.

Meat & Livestock Australia (MLA) has really upped the ante this Australia Day ad, enlisting none other than SBS’s sassy newsreader Lee Lin Chin in partnership with Lambassador Sam Kekovich for Operation Boomerang.

Operation Boomerang sees a daring rescue mission unfurl for those Aussies overseas to get them back in time for Australia Day, including, it would appear, Princess Mary’s own hoisting and helicopter ride.

The ad sees Lin Chin traumatised by her time in Warsaw when it was freezing and “not a chargrilled chop in sight”.

“That was no way to spend Australia Day,” she says, vowing to never let it happen to another Aussie again.

Check it out below.

MLA has been well-known for its annual Australia Day ads, going so far this year as to release a teaser trailer last week for the above ad.

The MLA Australia Day ads have seen some massive names show their face, including cricket commentator Richie Benaud, who sadly passed away last year, and long-time lamb ambassador and media personality Sam Kekovich.

Check out some of the classics below.




Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]