King Content Snaps Up Digital Talent
Content marketing agency King Content has made a string of appointments, including Ruth Haffenden as head of social media; Constance Viet as Manager, B2C Content & Client Services – NSW; and Justine Webse as Director, Content & Client Services – Victoria.
Ruth Haffenden joins King Content from Mindshare UK, where she was Social Media Account Director. Constance Viet came from The Conscience Organisation (TCO), where she was Social Media Manager for Nestlé, while Justine Webse was Communications Manager at ANZ Bank.
These appointments follow a string of announcements from King Content, including the recent addition of Leanne Brinkies as Head of Native Advertising and the formation of exclusive partnerships with LinkedIn and NewsCred.
Craig Hodges, CEO of King Content, said: “King Content has had a tremendous 12 months, opening offices in multiple international markets and attracting, and retaining the best talent in the industry to work on ground-breaking content marketing programs. The growth and success of our business lies in the hands of those who walk in the door every day. I’m excited about the team, the work we are doing and what lies ahead.”
Ruth has planned and executing social content campaigns for leading global brands. Most recently she was charged with running the Mazda and Three mobile accounts for Mindshare UK and managing partnerships with Facebook, Twitter and YouTube.
Prior to Mindshare, Ruth spent four years as social media account director at Four Communications, planning social strategies for leading travel brands, including airlines, tourist boards, tour operators and cruise companies. During this time, Ruth took a particular interest in blogger and influencer content strategies.
As Head of Social Media for King Content, Ruth will consult with key brands on their social strategies, working with the B2B and B2C teams to drive a return on investment (ROI) from their campaigns.
“It’s an incredible time to be joining the formidable team at King Content and leading the already impressive social media offering,” Ruth said. “Content marketing has grown exponentially in the past 12 months, with the industry-wide focus shifting towards integrated, hyper-targeted, reactive content and social media is now firmly leading the charge in this digital revolution. I am looking forward to bringing my breadth of lifestyle, travel, automotive, telecoms and FMCG experience to the King Content portfolio.”
Prior to joining King Content, Constance Viet’s expertise in digital media was brought in as part of Nestlé’s Digital Acceleration Team (DAT) program to help accelerate sales in rapidly growing economies. As Manager of B2C Content & Client Services for NSW at King Content, Constance brings her extensive consumer marketing experience to the role, managing a dedicated team of editorial and social specialists deployed on client projects.
Constance said: “I am really excited to be joining the King Content team and leading its B2C client offering. This is an incredible new challenge that will give me the opportunity to apply my experience in FMCG, travel and lifestyle through the portfolio of clients. I’m a big believer that content which connects with users when and where they need it is the path to commercial success for brands. This is an amazing opportunity also for me to apply my account management experience to the world of content marketing.”
Over the past 15 years, Justine Webse has worked across publishing, PR, internal communications, and marketing roles for global, national and local brands. Working as a consultant, a business owner, and an employee in her varied positions, she has developed and implemented content strategies for Fortune 500 companies and not-for-profit organisations in multiple sectors.
Justine said: “We have an incredibly talented group of content marketing specialists at King Content and it’s a privilege to be among them. We know that one of the biggest challenges for businesses is to make good on their promises to become customer-centric and responsive, and we have a real opportunity to assist that process through thinking strategically about the role content plays.”
Todd Wheatland, Global Head of Strategy at King Content, added:“With our rapidly growing B2B and B2C client base, we have decided to strengthen our offering in these areas by building up the skills, attitude and experience to do just that. Having worked extensively in their respective markets on both client-side and agency-side, Ruth, Constance and Justine will bring a fresh perspective to help clients navigate the digital marketing landscape and recognise the true value of content marketing.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.