Accenture Interactive Acquires Droga5

Accenture Interactive Acquires Droga5
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Accenture Interactive is to acquire Droga5, a deal which is understood to be its largest deal to date since it was founded in 2009.

The acquisition will see Droga5, which has 500 employees across its offices in New York and London, become part of the consultancy’s marketing and customer experience division.

According to a statement issued by Accenture, the acquisition will enhance its capabilities as a customer experience agency, enabling it to further grow brands and businesses.

The finer points, such as the price of the acquisition, have not been disclosed. What is known, however, is that Accenture has bought out the media holding company Endeavor’s 49-per cent stake in Droga5.

It has been confirmed that David Droga will remain as creative chairman while Sarah Thompson will retain her role as global CEO and Bill Scott as UK boss.

Droga said: “This is the start of an exciting new chapter in Droga5’s history.

“Accenture Interactive is one of the most disruptive forces in the industry, and we have always been a safe space for audacious ideas.

“I’m confident they are the best partner to grow our business and provide greater opportunities for our clients and our people.”

He added: “The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and help push us beyond our existing ambitions.

“The proposition we can bring to market with Accenture Interactive will transform the industry.”

Brian Whipple, global chief executive of Accenture Interactive, said he was “excited” to work with Droga and his team of brand strategists and creatives.

He said: “As we celebrate the 10-year anniversary of Accenture Interactive, joining forces with Droga5 will be a game-changing milestone for us and the industry as we continue to assemble the right mix of capabilities for the modern-day marketer.”

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