Runner Speeds Past Slow-Motion In Telstra’s Latest Ad

Runner Speeds Past Slow-Motion In Telstra’s Latest Ad

This dude is casually on his daily run, legs pumping away, when he notices everything is moving a lot more slowly around him.

B&T Magazine
Posted by B&T Magazine

The swingset swings in slow-motion. The runner speeds past the bikes. The juggling balls take an age to fall through the air.

Apparently he wasn’t briefed beforehand on Telstra’s latest stunt for its new ad.

The new 60 second spot demonstrates how speedy its new mobile network, Telstra 4XG is.

Telstra’s marketing director Andy Bateman said: “Telstra 4GX has set a new benchmark for mobile internet speeds in Australia, and the unsuspecting jogger’s delight is a great metaphor for how we want our customers to feel when they go faster on Telstra 4GX.

“With speeds up to twice as fast as those on Telstra’s regular 4G our customers can connect with and enjoy more of what they love be it video, social media or the internet –with less buffering when they use selected 4GX devices in 4GX areas. Just like our jogger they will experience the thrill of what faster feels like compared to the pace of the rest of the world. It’s another way of demonstrating that we care.”

The campaign is running nationally from February 15, and will also appear in cinema and online pre-rolls.