Oracle has announced some new enhancements for its Marketing Cloud designed to simplify digital marketing and empower marketers to deliver a personalised cross-channel customer experience.
The latest additions to Oracle Eloqua and Oracle Content Marketing enables marketers to create and distribute content, as well as transform data in order to adapt to customer behaviour and needs. This helps customers to increase sales and marketing collaboration, build stunning cross-device content and accelerate lead generation.
The tech company has also introduced a new content portal, program canvas and responsive content editor within Oracle Marketing Cloud, designed to give marketers the power to align sales and marketing by making approved marketing content easier to find, track and share.
Oracle Marketing Cloud’s senior director of product management, Stephen Streich, said the very nature of B2B marketing is changing and, as a result, marketers need to re-think content strategies and work closer than ever with sales to generate and convert leads.
“With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organisation and reduce the number of steps required to identify and pursue new leads,” he said.
“This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.”
The new capabilities come after Oracle introduced enhancements for Marketing Cloud’s data management platform last month.