“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith
Work in marketing & secretly think everybody in the office hates you?…
The 6 Questions Marketers Must Answer To Achieve Programmatic Success
A bit befuddled by programmatic but too scared to admit it? Well,…
Why Programmatic Advertising Delivers Results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia…
It’s The Bloody Truth… Data Saves Lives
We sent a Travel Weekly journo to an Oracle roundtable & this…
Oracle Marketing Cloud Enhances Global Data Offering With New Partnership
Oracle Marketing Cloud today announced a new partnership with data marketing company…
Twitter Rejected From Trump’s Tech Meeting Over Failed Emoji Deal
Trump gathered the world's greatest tech minds in the one room &…
Oracle Unveils New Marketing Cloud Capabilites To Improve Lead Generation
Oracle has announced some new enhancements for its Marketing Cloud designed to…
Oracle Announces Marketing Enhancements For Data Management Platform
Having trouble managing the audiences you market to? Check out these fancy…
Cloud Technology Unearthing “The New Marketer”: NRMA
B&T invited to top-level marketers lunch. We managed to butter the roll…
Oracle Marketing Cloud Launches Cross-Channel Orchestration Canvas
Marketers are able to more quickly and easily deliver personalised experiences at…
The Three Trends Driving Ad And Martech Together (& What It Means For Adland)
Will the merging of ad & martech prove adland's ultimate Armageddon? Yes,…
Why The Merger Of Adtech & Martech Is Inevitable (& Will Change Everything)
It's rare B&T publishes anything stamped "must read", but if we had…
Big Data: Saving The Planet One Megabyte At A Time
We nicked this story from our sister site Which50, because we don't…
Oracle Announces Major Upgrades Across Its Cloud Services, Emphasises Security
B&T's man on the ground is reporting direct from Oracle's Las Vegas…
The Dark Side Of Email Deliverability
Do you decry email deliverability the very work of Satan himself? Well,…
How Much Do Tech Companies Pay To Protect Their CEOs?
Thinking of organising a professional hit on Mark Zuckerberg or Eric Schmidt?…
Oracle To Acquire Software Business Maxymiser
On August 20th, 2015, Oracle announced that it signed an agreement to…
Jetstar Flies With Oracle Marketing Cloud
Oracle and Jetstar have teamed up in an Australian first with the…
Why Keeping Existing Customers Is Better Than Hooking New Ones
Customers are like dogs. Give them a tickle on the tummy, chuck…
Microsoft And Oracle Rumoured To Be Circling Salesforce
A potential sale of Salesforce could have real repercussions for the industry,…
Six Easy Ways Of Modernising Your Customer Experience
If your customer experience needs a 'spring clean' (see: sucks) then these…
CMOs Admit To Struggling To Deliver Consistent Customer Experiences
A bazillion customer touch points are being blamed for Aussie marketers struggling…
Aussie Marketers Are The Most ‘Modern’, Says Forrester Research
Forrester Research says Aussie marketers lead the world when it comes to…
9 Starting Points For B2B Social Marketing
Are you still debating whether social is critical for B2B or not?
The Power of Social
Social networking has completely eliminated the adage 'The customer is always right.'
Oracle Extends Integrations Across Oracle Marketing Cloud
The marketing services provider aims to simplify marketing across channels and deliver…
Oracle Marketing Cloud Extends Partnership with Box
The partnership aims to help marketers improve collaboration, processes and better manage…
New York, New York: King Content Launches Fifth Office
Content marketing firm King Content is set to open the doors to…
