Oracle Marketing Cloud today announced a new partnership with data marketing company Eyeota to help clients improve ROI and strengthen customer experience across global campaigns.
The partnership will enable marketers and advertisers to use Eyeota data in Oracle’s Data Management Platform (DMP) to more intelligently target and personalise non-US campaigns to Eyeota’s three billion unique profiles in the Asia Pacific, Europe and the Americas.
Eyeota’s data will be integrated into Oracle’s DMP through the Oracle Data Cloud, and Oracle DMP users can build audiences directly from Eyeota data or by seamlessly combining it with additional data segments from Oracle’s BlueKai Marketplace.
Karen Kokiko, senior product marketing manager at Oracle Marketing Cloud, said the company’s DMP is differentiated on features and capabilities, but truly stands out in terms of the data it has natively integrated.
“Eyeota’s audiences reflect the company’s depth of data in the EMEA and APAC regions, and this integration dramatically improves our international data offering, making the Oracle Data Management Platform an even more compelling platform,” she said.
Eyeota CEO Kevin Tan said brands understand the importance of knowing their audiences on an almost intimate level to help them deliver more personalised and relevant content, while enhancing the online experience.