Why Broadcasters & Movie Companies Need to Watch Out
Here's another article from this week's ad:tech. What it lacks in punctuality, it makes up for in exquisiteness.
“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith
Work in marketing & secretly think everybody in the office hates you? Harness the paranoia for good argues this person.
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The 6 Questions Marketers Must Answer To Achieve Programmatic Success
A bit befuddled by programmatic but too scared to admit it? Well, consider this your own martech confessional booth.
Why Programmatic Advertising Delivers Results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured...
Opinion
Oracle Marketing Cloud Enhances Global Data Offering With New Partnership
Oracle Marketing Cloud today announced a new partnership with data marketing company Eyeota to help clients improve ROI ...
Oracle Unveils New Marketing Cloud Capabilites To Improve Lead Generation
Oracle has announced some new enhancements for its Marketing Cloud designed to simplify digital marketing and empower ma...
Successful Global CMOs Share Must-Have Elements To Building Local And Global Brands
A cohesive team culture and structure that embraces local diversity is – counter intuitively -- the linchpin to buildi...
There Is A Disconnect Between Management “Success” And Marketing Metrics: Oracle’s Paul Cross
Industry lunch envisages what the CMO of tomorrow will look like. B&T overdid it on the Pinot Gris but still filed this.
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Oracle Announces Marketing Enhancements For Data Management Platform
Having trouble managing the audiences you market to? Check out these fancy new enhancements from Oracle.
Campaign Not Working As It Should? Behold, It’s The Four Cs of Testing
Do users regularly rate your website "no stars", "utterly infuriating" or "total balls"? End user fury with this read.
Opinion
36% Of Agency Execs Say Their Company Isn’t Effective At Collaborating: Report
Forbes Insight and Oracle Marketing Cloud have conducted a global study of brand and agency executives to find out how t...
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Aussie Marketing Teams Reckon Their Budgets Will Be Bigger Next Year
Report says marketers' budgets to increase in 2016 in good news for fancy restaurants & dreary Powerpoint presentations.
DMPs Are The Key For Programmatic Advertising’s Future, Says New Research
Data management platforms (DMPs) are playing an increasingly important role in supporting effective, programmatically-dr...
Aussie Marketers On Top For Adopting Modern Marketing Practices
Oracle and Forrester study shows Aussie organisations that embrace modern marketing outperform competitors.
Oracle Extends Integrations Across Oracle Marketing Cloud
The marketing services provider aims to simplify marketing across channels and deliver customer-centric campaigns.
Oracle Marketing Cloud Extends Partnership with Box
The partnership aims to help marketers improve collaboration, processes and better manage digital assets.
Oracle Marketing Cloud Launches in Australia
Modern marketing is more about the 'up close and personal' thanks to the launch of Oracle Marketing Cloud in Australia.
Marketing Is The New Rocket Science
Research from Oracle confirms something we already knew: Aussie marketers have a complex job on their hands.
